The 750-ml glass bottle (about $12) comes with an optional illuminated base to provide a romantic candlelight aura, and a decorative sack to suggest an opulent gift. The name says it all: Aquadeco is spring water in an Art Deco-style container that looks like a vintage 1930s perfume.
At first charmed, I quickly asked myself how much design should be a driving force in a product as fundamental as water. Indeed, why shouldn’t water bottles be designed with panache (and multiple uses) for an upscale consumer’s tabletop? These are examples of conspicuous pretension, yet what’s the harm if someone’s willing to pay for it - and if the bottles look good in the bargain?
At least when I finished the Voss, I had a vessel for my long-stemmed roses. I was seduced by Voss, which comes in a pristine cylindrical container akin to an ultramodern vase - and is priced two times higher than the average bottled water. “I was intrigued when Fiji introduced a rectangular water bottle, and Fred Natural Spring Water was packaged in what resembled a whiskey flask.
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